Boosting a job on LinkedIn can be achieved with the simple steps below. LinkedIn is a popular social networking website.
Hence, it is more business-oriented when compared with most social networking platforms. Also, it is mainly for professional networking.
Likewise, LinkedIn enables you to post jobs without paying a dime.
However, if you want your job to;
- Be highly visible.
- Attract quality candidates within a short time.
- Have a high number of applicants.
Then you may need to boost your job on LinkedIn.
That is, you have to use paid job listings. The paid job listings are also known as promoted jobs on the LinkedIn platform.
However, if you wish to boost your job on LinkedIn you will have to pay on a per-job basis. Unlike the standard job postings which offer a monthly subscription. So sit back and read along to know how to boost a job on LinkedIn
How to Boost a Job on LinkedIn
LinkedIn job boosting can be achieved when you pay a little amount of money to show a job post to more people.
But, you need a LinkedIn ad account before you can boost a job. You can decide to boost an existing or a new job on LinkedIn.
How to Boost an Existing Job on LinkedIn
Every Individual is given one free job posting on LinkedIn.
However, to enhance the visibility of your job you have to boost it.
The free job posts on LinkedIn appear in search results for 30 days before they expire or are paused.
Hence, to resume the visibility of the job you have posted before, you must boost it.
Follow the steps below to boost your already paused job.
- Go to your LinkedIn homepage and hit the Jobs tab.
- Then navigate toward the left pane.
- Go to LinkedIn Manage Job Posts and then click on Manage job posts.
- Then, you’ll be taken to a dashboard where the summary of all your current, past, and draft job posts can be found.
- Choose the job you want to boost.
- After which you select to manage the job to edit your listing.
- Hence, select any Edit icon displayed in the section.
- Then press the continue button until you reach the job promotion screen.
- Click on Promote job and complete the payment after you might have selected a promotional budget.
The promotional budget is either daily or total budget. If you choose the Daily budget, it means you’ll start paying the set amount every day.
But, if you choose the Total budget, LinkedIn will let you know for how long the listing will be boosted.
Ultimately, you can revisit the dashboard anytime you need to amend your budget or close or pause your job boosting.
How to Boost a New Job on LinkedIn
If you intend to boost a new job on LinkedIn from scratch you will select a promoted listing during the process.
However, you need to start by writing your post and then adding particulars of the job you intend to boost.
Below are 11 simple tips on how to boost a job on LinkedIn.
- To start with, log into your account and go to your homepage.
- Then click on the Work icon at the top-right corner of your screen.
- After that, select Post a Job Although you’ll be asked to create a job posting account.
- Immediately you’re at the job posting screen, start by entering the basic info for the job you intend to boost.
- Then click on Start job post.
- And then write the job description and add relevant skill tags.
- Press Continue and choose how you’d like to receive applicants on the Applicant Options page.
- After that, add screening questions if you like.
- Again, click on Continue to arrive at the job promotion screen where you will review the job promotion rates displayed on the screen.
- Ultimately, choose between Daily or Total budget.
If you go for the daily budget LinkedIn will charge you every day until you pause or close the job ad.
Nevertheless, if you choose Total, LinkedIn will keep promoting your job listing until the budget is exhausted.
Finally, click on Promote job and enter your payment details to checkout.
Benefits of Boosting Jobs on LinkedIn
There are numerous benefits associated with boosting your job post on LinkedIn.
Some of which are:
- It helps attract top candidates.
- It also aids the job poster to know who’s qualified, even if they haven’t applied.
- Ultimately, it helps you to build your employer brand with Career Page integration.
Check other LinkedIn tips
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Frequently Asked Questions
Q: What is LinkedIn job boosting?
A: LinkedIn job boosting is when you pay a little amount of money to show an existing or new LinkedIn post to more people.
With this, your job post will appear in the feeds of your target audience, whether they follow you or not.
Simply put: you’re turning an organic post into a paid ad.
Q: Can I Boost a personal profile post?
No, you cannot boost a personal profile post, boosting is only available for posts on company LinkedIn Pages at this time.
Q: What is the minimum amount to boost on LinkedIn
A: The minimum daily budget amount required to start boosting on LinkedIn is $10 for any ad format.
Q: What are the differences between free and promoted jobs on LinkedIn
A: Promoted jobs appear in search results and are searchable on LinkedIn.
Also, it allows you to collect applicants on LinkedIn, and easily filter and manage your applicants.
Wrapping Up
Without any doubt, the problem of how to boost your job on LinkedIn has been solved after reading this post.
The LinkedIn platform has been the widest professional platform where you can find jobs that can help you to boost your;
- Existing job posts and
- A new job post.
Besides, Companies need to leverage the LinkedIn platform to its full potential to market their jobs.
Since, boosting job posts is still the core way to advertise jobs.
Ultimately, it helps you to reach a larger audience without hassle.